Hi, I'm Shalini - a Social Media & Paid Campaign Specialist.

I'm a Social Media & Paid Campaign Specialist with hands-on experience scaling real-estate and B2B SaaS brands across Meta, LinkedIn, and YouTube.

What I do best: full-funnel paid execution, audience targeting, ad copy, creative briefing, A/B testing, retargeting funnels, and performance reporting. In my last role at Housivity, I managed Meta Ads budgets that scaled from ₹1L to ₹3.5L+ a month, reduced cost-per-lead by 25%, and built three social channels from a few hundred followers into thousands.

I work fastest when paid and organic talk to each other, when the same insight that wins a Reel also sharpens an ad, and the same data that proves a campaign also feeds the next content brief. That's where I add the most value.

About Me

Core Competencies

• Meta Ads (Facebook + Instagram)

• Lead Generation Campaigns

• Ad Copywriting & Creative Briefing

• A/B Testing & Performance Optimization

• Audience Targeting & Retargeting

• Content Strategy & Calendar Management

• Campaign Reporting & Insights

• Competitor & Market Research

• Meta Business Manager

• Google Ads

• Google Analytics

― Work experience

― Education

Punjab University

M.COM - Marketing & HR / 2021 – 2023

― Courses

HubSpot Academy

Digital Media Planning & Buying
Social Media Marketing (1 & 2) Certified

Social Media Manager — Lead Generation (Real Estate)

Housivity / Sept 2024 - Nov 2025

Owned end-to-end paid and organic social for Housivity across Meta, LinkedIn, and YouTube. Managed ₹23L+ in Meta Ads spend over twelve months, scaling monthly budgets from ₹1L to ₹3.5L+ as performance allowed. Reduced cost-per-lead by 25%, drove 16M+ cumulative reach, and grew the brand's LinkedIn audience 15× and Instagram 8.6× from baseline.

Google Skillshop

Google Ads & Google Analytics

Social Media Intern

success.ai & B2B Rocket / Jan 2024 - Mar 2025

Managed organic social presence across LinkedIn, Facebook, and Instagram for two B2B SaaS companies. Increased audience engagement 15% through sharper copy and consistent scheduling, and supported campaign performance reporting for the marketing team.

Freelance Social Media Specialist

Independent / Jan 2024 - Dec 2025

Built social media calendars, ad copy, and end-to-end paid campaigns for small business clients across multiple verticals. Owned everything from setup to reporting independently.

Punjab University

B.COM (Honours) / 2018 – 2021

"The best campaigns aren't the loudest - they're the ones where targeting, creative, and timing all agree."

- Shalini Singh

Let's talk

Open to roles in Social Media Management, Paid Campaigns, and Performance Marketing.
Based in Hyderabad, available remote across India.